4x3 posters, measuring 4 meters wide by 3 meters high (i.e. 12 m²), are emblematic advertising media for urban communication.
Their imposing size makes them particularly visible along busy roads, attracting the attention of motorists and pedestrians alike.
The beginnings of urban billposting
As early as the 1960s, with the rise of consumer society and the widespread adoption of the automobile, advertisers were looking for hard-hitting communication media capable of attracting the attention of passers-by and drivers alike.
It was against this backdrop that the 4x3 format gradually took hold in France, before spreading to several European countries.
This choice of dimensions was not made by chance. It meets a dual objective: to guarantee excellent legibility from a moving vehicle, while respecting the technical constraints associated with printing and installing the panels.
Its 4:3 ratio enables efficient adaptation to existing structures and optimizes visual impact.
Why choose a 4x3 poster?
Thanks to their large size, these posters offer several advantages:
Maximum visibility: Perfect for being seen from a distance on busy roads.
Fast recall: A clear, hard-hitting message is assimilated in seconds.
Wide distribution: Ideal for reaching a large number of people in a short space of time.
Massive, memorable advertising impact
Analysis shows that a strategically placed 4x3 poster campaign can reach up to 85% of the population in a targeted area in just two weeks.
What's more, the most powerful messages have a recall rate in excess of 60%, confirming the effectiveness of this format for visual communication.
Thanks to their generous format, 4x3 posters can be used to spread hard-hitting, easily memorable messages. For example, a company launching a new product can use this medium to make a lasting impression and ensure wide circulation of its message.
How to create an effective 4x3 poster?
To maximize the impact of your poster, follow these tips:
- A clear, concise message: no more than 7 key words.
- A striking image: A visual that immediately catches the eye.
- Contrasting colors: Ensure optimum legibility.
- Limited number of elements: 3 strong elements maximum to avoid confusing the message.
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A logo and a call to action: For example, "Limited offer - See you in store!"
Integrating 4x3 posters into a global strategy
For maximum impact, 4x3 posters should be integrated into a multi-media campaign:
- Street Furniture + Social Networks → Increases online engagement.
- Street posters + in-store flyers → Reinforce message recall.
- Urban display + Radio advertising → Creates a powerful repetition effect.
A concrete example
A brand of energy drinks launches a new flavor.
It uses :
- 4x3 posters on major roads.
- Ads on Instagram and TikTok with the same visual.
- Free in-store samples to encourage purchases.
A powerful lever for brand positioning
In a marketing strategy, the 4x3 poster plays a key role in reinforcing a brand's identity and reputation. In particular, it helps to :
- Anchoring ourselves locally with a visible, distinctive presence.
- Establish your authority and credibility by occupying strategic spaces.
- Create an emotional connection through the impact of large-format visuals.
- Enhance your brand image by making your presence felt in the public arena.
- Establish a direct link with consumers in a specific geographic area.
This format is therefore a major asset for companies seeking to assert their presence and make a lasting impression.
1-hour quote for your advertising posters
4x3 posters are an essential tool for attracting attention, conveying an impactful message, and maximizing the visibility of a brand or event.
At a time when digital is becoming increasingly important, they prove thata strong physical presence remains a major asset in a successful communications strategy.
Technological innovations only reinforce their relevance, paving the way for ever more creative and engaging advertising experiences.
By combining striking design, quality printing and an effective distribution strategy, they guarantee an excellent return on investment.
